Babbel explored multiple verification platforms to find one that suited their needs. They ultimately chose ID.me because it offered the most cost-effective solution for the scope of their project, and wouldn’t charge them for failed verifications like other solutions on the market. “We really liked the pricing and that we only pay for the amount of successful verifications. That was really useful,” Michele recalls.
Additionally, ID.me’s solution allowed Babbel to get the verification process up and running quickly. “I’m most proud of the speed at which we initially rolled out the solution,” says Michele. “ID.me was so easy to implement, which was a huge advantage, and the communication was very clear and quick,” says Michele. “One of my favorite things about ID.me is that it is so easy to talk to people and to actually get things done. It does not take a long time to get anything live. It does not take a long time for anyone to respond to me.”
Babbel’s discounts are promoted on their own dedicated landing pages, ID.me Shop, and several affiliate networks. To unlock their discount, customers visit one of Babbel’s dedicated landing pages and apply their ID.me verification in cart upon check-out. These dedicated landing pages enable Babbel to tailor their messaging to different audiences and improve SEO, helping them become more discoverable to thousands of people searching for language learning discounts online.