Leesa

By June 24, 2020September 25th, 2020Consumer

Leesa

Leesa Sleep Affinity Group Discounts Drive Revenue Growth

For Leesa Sleep, an online mattress retailer and a B Corp that donates one mattress for every 10 sold, it is important to support its community. The company is based in Virginia Beach, VA, one of the top military communities in the country. Offering discounts to affinity groups such as military, students, teachers, and first responders has helped the brand advance its mission as a socially conscious company, all while attracting new customers to the brand and driving revenue growth.

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Shiloh Paul

Shiloh Paul

Shiloh Paul is a Marketing Manager at ID.me. She has authored a number of articles and quantitative research studies. Her work has appeared in articles published in the Wall Street Journal, MarketWatch, Accounting Today, and various other industry newsletters. She's also published a children's book. Shiloh lives in the Northern Virginia area where she is active in local charity efforts to support pet adoption, community cleanup, and ending childhood hunger. In her spare time, she enjoys science fiction and fantasy, oxford commas, and acting. Shiloh is hard at work writing her first novel.