Tampa Bay Rays

By June 24, 2020September 25th, 2020Entertainment
Case Study

Tampa Bay Rays

Tampa Bay Rays Optimize Tribute to Military Community

The Tampa Bay Rays, the 2008 American League pennant-winners, have a history of being military-friendly in regards to ticket sales. In previous years, the team offered a 50 percent military discount in select seating areas, but the organization wanted to do more. Presenting a ticket offer online was a challenge, at least until ID.me came along. ID.me’s solution allowed the team to launch its Rays Honor Pass program, which has sold thousands of discounted tickets to eligible military fans.

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Shiloh Paul

Shiloh Paul

Shiloh Paul is a Marketing Manager at ID.me. She has authored a number of articles and quantitative research studies. Her work has appeared in articles published in the Wall Street Journal, MarketWatch, Accounting Today, and various other industry newsletters. She's also published a children's book. Shiloh lives in the Northern Virginia area where she is active in local charity efforts to support pet adoption, community cleanup, and ending childhood hunger. In her spare time, she enjoys science fiction and fantasy, oxford commas, and acting. Shiloh is hard at work writing her first novel.