Men’s Grooming Brand Every Man Jack Partners with ID.me to Extend Discounts to Military Communities
Every Man Jack is a leader in the natural men’s grooming market. Recognized for outstanding quality, design, and a commitment to sustainable packaging, this “naturally derived, outdoor-inspired” brand appeals to men who enjoy healthy living, the outdoors, and adventure.
When Every Man Jack expanded e-commerce efforts in 2019, they identified the military community as a consumer group that aligned with the company’s brand ethos. As Nick Hasselberg, Director of Growth Marketing, explains, “As we say in our brand name, Every Many Jack is for every guy – and that absolutely includes service members.” The question was, how to reach this valuable audience?
Every Man Jack connected with ID.me and learned about the company’s close connection with the military. The company particularly liked that ID.me could help them reach up to 24 million military and veterans with marketing services. “ID.me has a significant amount of brand equity and so many loyalists. When an ID.me consumer sees a co-branded campaign, we know it gives us more credibility among this audience,” explains Nick.
Download the full case study to learn how Every Man Jack implemented ID.me into their website and the results they’ve seen since launch.