CASE STUDY: EVERY MAN JACK
Men’s Grooming Brand Every Man Jack Partners with ID.me to Extend Discounts to Military Communities
Every Man Jack is a leader in the natural men’s grooming market. Recognized for outstanding quality, design, and a commitment to sustainable packaging, this “naturally derived, outdoor-inspired” brand appeals to men who enjoy healthy living, the outdoors, and adventure. Founded in 2007, the brand originally launched in Target stores and eventually achieved widespread distribution through multiple national brick and mortar retailers. In the last few years, the team has been hyper-focused on accelerating its thriving DTC business with the help of ID.me.
”ID.me has a significant amount of brand equity in so many loyalist. When in ID.me consumer sees a co-branded campaign, we know it gives us more credibility among this audience.Nick HasselbergDirector of Growth Marketing
Rapid implementation on Every Man Jack’s website
Every Man Jack had just launched a new website and wanted to implement ID.me as quickly as possible. They were able to get up and running fast by directing online shoppers to ID.me to access discount codes as part of the check out process.
“I liked that it was a digestible upfront payment to launch the partnership, and then you just pay per code, which is really simple and easy to work into the budget,” Brad explains.
“It was so easy to launch the partnership with ID.me,” Brad notes. “Having that ease of integration, we went live quickly.” As a next step, Every Man Jack plans to embed ID.me identity and group verification within the Every Man Jack site to enhance stickiness.
”ID.me as a core part of our acquisition strategy we have some pretty ambitious plans as we scale the program…”Nick HasselbergDirector of Growth Marketing
In terms of next steps, Nick says, “we’re integrating ID.me throughout the full funnel of our marketing activities.” Next priorities include website integration, more presence within paid ads, and triggered email and SMS programs. “There’s even more opportunity to benefit from ID.me’s halo.”