CASE STUDY: GRAVITY DIAGNOSTICS
ID.me Partnership Helps Gravity Diagnostics Expedite Patient Verification
Gravity Diagnostics is a state-of-the-art Clinical Laboratory Improvement Amendments-certified, College of American Pathologists-accredited laboratory licensed in all 50 states. Gravity provides innovative laboratory testing for COVID-19, upper respiratory, toxicology, pharmacogenetics, sexually transmitted infections, and blood hematology. The Kentucky- based company advocates for physicians, patients, and its communities, supporting them with unsurpassed integrity, regulatory compliance, and clinical expertise. Gravity currently services more than 1,000 customers, from small private practices to universities and Fortune 500 companies.
”Just having that responsiveness and an open and honest conversation was beneficial and made the decision easy for me.Emilie VanderKolkLead Solution Delivery Architect, Gravity Diagnostics
Strong Partnership with a Bright Future
When Gravity partnered with ID.me, Tarwater said, he wanted to solve an immediate problem and build toward a long-term strategy to create an enterprise identifier system and shift away from transactional interactions with patients.
Combining validated cell phone numbers and email addresses gave him the confidence to match criteria, pull records together, and create enterprise electronic medical records for patients. It’s an important next step for Gravity, Tarwater said, because lab information systems only track specimens, test against them, and report results.
The ID.me partnership can help open the door to enhanced, broader relationships with patients.
“One of the things we want to do at Gravity is really focus on the patient,” he said, “which means that we’re building out the opportunity to build an electronic medical record as a laboratory and not be focused on just one transaction at a time.”
The possibilities go beyond that strategy. Whether it’s integrating with a new order and services acquisition system or brainstorming new opportunities, Gravity found a long-term partner, Eckmann said.
“That’s one of the best things about the team we have at ID.me,” she said. “Any time we’ve got an idea or if we ask if there’s potential to branch into something new for the partnership, they’re always willing to discuss what that would look like.”