Protecting Exclusive Discounts from Abuse
Lenovo, a personal computer vendor that owns 20% of the market share and sells products in 160 countries, wanted to offer exclusive discounts to military veterans, students, and teachers through Lenovo.com. However, early attempts at launching these discount programs attracted fraud from ineligible customers and unauthorized resellers. Lenovo turned to ID.me for a secure solution that protected their discounts from abuse.
Lenovo’s exclusive promotions to groups generated significant benefits for the e-commerce program including:
- $10M in Revenue – from ID.me-powered military, student, and teacher discounts in their first six months, exceeding the company’s original expectations twice over.
- 12X ROI – From marketing to the pre-verified ID.me member community. Lenovo purchased a paid placement in ID.me’s newsletter to acquire new customers.
- Zero Fraud – Since integrating ID.me’s solution, Lenovo’s discount programs have experienced zero incidences of fraud.
The message is clear: when brands protect their discounts from fraud, they’ll see higher revenue and customer acquisition in return.