By June 15, 2020February 23rd, 2021Case Study


Protecting Exclusive Discounts from Abuse

Man in front of personal computer

Lenovo, a personal computer vendor that owns 20% of the market share and sells products in 160 countries, wanted to offer exclusive discounts to military veterans, students, and teachers through Lenovo.com. However, early attempts at launching these discount programs attracted fraud from ineligible customers and unauthorized resellers. Lenovo turned to ID.me for a secure solution that protected their discounts from abuse.

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Lenovo’s Success

Lenovo’s exclusive promotions to groups generated significant benefits for the e-commerce program including:

  • $10M in Revenue – from ID.me-powered military, student, and teacher discounts in their first six months, exceeding the company’s original expectations twice over.
  • 12X ROI – From marketing to the pre-verified ID.me member community. Lenovo purchased a paid placement in ID.me’s newsletter to acquire new customers.
  • Zero Fraud – Since integrating ID.me’s solution, Lenovo’s discount programs have experienced zero incidences of fraud.

The message is clear: when brands protect their discounts from fraud, they’ll see higher revenue and customer acquisition in return.

ID. me

ID. me

ID.me simplifies how individuals prove and share their identity online. ID.me’s next-generation identity platform meets the highest federal standards for online identity proofing and authentication, without compromising access for hard-to-identify groups. ID.me’s technology is used by almost 30MM individuals and 500 partners, including federal and state agencies, healthcare organizations, financial institutions, retailers, and nonprofits.

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