Moosejaw

By June 24, 2020September 28th, 2020Case Study
Case Study

Moosejaw

The Secret to Moosejaw.com’s Soaring Average Order Value

Moosejaw.com, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with ID.me.

Moosejaw customers that used an ID.me-powered student, military, or first responder discount spent on average 43% more than customers who didn’t. The 12-month repeat rate for customers who took advantage of the discounts was 18% higher than the average 12-month repeat rate for the site. Exclusive discounts enticed customers to spend more at Moosejaw and return later to make more purchases.

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Shiloh Paul

Shiloh Paul

Shiloh Paul is a Marketing Manager at ID.me. She has authored a number of articles and quantitative research studies. Her work has appeared in articles published in the Wall Street Journal, MarketWatch, Accounting Today, and various other industry newsletters. She's also published a children's book. Shiloh lives in the Northern Virginia area where she is active in local charity efforts to support pet adoption, community cleanup, and ending childhood hunger. In her spare time, she enjoys science fiction and fantasy, oxford commas, and acting. Shiloh is hard at work writing her first novel.