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By June 24, 2020July 28th, 2021Case Study


The Secret to’s Soaring Average Order Value, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with

Moosejaw customers that used an student, military, or first responder discount spent on average 43% more than customers who didn’t. The 12-month repeat rate for customers who took advantage of the discounts was 18% higher than the average 12-month repeat rate for the site. Exclusive discounts enticed customers to spend more at Moosejaw and return later to make more purchases.

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