Under Armour

By June 15, 2020September 28th, 2020Case Study

Under Armour

Affiliate Program to Honors Heroes Sees Double-Digit Revenue Growth

Man and woman exercising

Under Armour deployed ID.me’s group verification technology to confirm the eligibility of selected affinity groups for special promotions.  The program was first deployed to military service members and veterans as well as first responders.  Customers could use their ID.me account at checkout to verify their eligibility and obtain the exclusive military and first responder discounts.  Customers without an ID.me account could register in just a few minutes then start saving immediately.

The Under Armour military discount program generated quantifiable benefits for the e-commerce program within its first year of implementation including:

  • Revenue Growth – 30% growth in affiliate program revenue generated from military and first responder communities
  • New Customer Acquisition – 70% of users verifying with ID.me at checkout were first time customers acquired through the program
  • Brand Awareness – Tons of positive buzz about the program within the military and first responder community on social media
ID. me

ID. me

ID.me simplifies how individuals prove and share their identity online. ID.me’s next-generation identity platform meets the highest federal standards for online identity proofing and authentication, without compromising access for hard-to-identify groups. ID.me’s technology is used by more than 22MM individuals and 350 partners, including federal and state agencies, healthcare organizations, financial institutions, retailers, and nonprofits.

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