CASE STUDY: UNTUCKIT
UNTUCKit switches to ID.me to optimize the promotional checkout experience and accelerate demand
UNTUCKit is a popular apparel brand that was started in 2011 to create the perfect untucked shirt: just-right length, fits all shapes and sizes, and helps you look sharp, even at your most casual. Since it was founded, UNTUCKit has quickly grown to include over 80 stores in North America and the UK and offers a variety of mens and women's clothing items, helping anyone enjoy a more polished look and casual feel.
Equally important, ID.me only charges for successful verifications rather than for each verification attempt, which would cut costs significantly for UNTUCKit. Also, while ID.me gives its partners the ability to create dedicated landing pages for group discounts, it can also be seamlessly integrated into the checkout flow. “Because the verification happens at the checkout stage, the intent to purchase is going to be much higher,’’ explained Alberto, “and that means we’re not wasting verifications, and you’re probably already part of the funnel.”