Skip to main content

Amazon Product Leader Stephen Benedict Joins as Chief Product Officer

By December 16, 2021Press Releases

Leader in personalization technology will drive further growth, seamless user experience for digital identity network unicorn

Stephen BenedictMcLean, Va., December 16, 2021 —, the secure digital identity network with over 66 million members, today announced Stephen Benedict has joined as Chief Product Officer. Benedict’s successful track record as a product leader and technology innovator focused on personalization will accelerate’s mission of providing trusted digital identity to all.

Benedict brings more than 20 years’ leadership experience with major technology companies. In his most recent role leading product management for personalization at Amazon, he used artificial intelligence (AI) and machine learning (ML) to create, launch, and scale new e-commerce experiences.

Prior to his work at Amazon, Benedict led the development and scaling of the cloud computing industry’s first fully integrated platform for governance, automation, and visualization of cloud workloads at a venture-backed startup. In other leadership roles, Benedict drove the development and scaling of AOL’s flagship messaging product, AIM, and several of Apple’s first-of-their-kind graphics and human interface technologies.

“We are delighted to welcome Stephen to’s executive team,” said Blake Hall, founder and CEO of “Stephen is a brilliant product leader and technologist. His deep knowledge of AI and ML, along with his focus on personalizing technology, aligns precisely with our vision to empower consumers to control their own data and gain frictionless access to things they want.”

“I chose to come to because I’m inspired by the experiences digital identity makes possible.’s innovative approach to making every interaction more trusted and secure through public-private partnerships and best-of-breed technology is truly transformative,” Benedict said. “I’m excited to lead’s product teams to deliver frictionless and inclusive experiences for our users.”

Benedict holds a bachelor’s degree in electrical engineering from Florida A&M University, a master’s degree in computer science and engineering from the University of Michigan, and a master’s degree in business administration from Harvard Business School.

Benedict’s appointment comes at a time of rapid growth for The company recently expanded its digital network to serve over 66 million members and launched an in-person identity verification service in partnership with Sterling to allow more individuals to verify their identity and streamline access to benefits and services.

About simplifies how individuals prove and share their identity online. The secure digital identity network has over 66 million members with over 145,000 new subscribers joining daily, as well as partnerships with 29 states, 10 federal agencies, and over 500 name brand retailers. The company provides identity proofing, authentication and group affiliation verification for organizations across sectors. The company’s technology meets the federal standards for consumer authentication and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative.’s Identity Gateway also has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). is the only provider with video chat and is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit 



Madison Pappas
Raffetto Herman Strategic Communications

ID. me

ID. me simplifies how individuals prove and share their identity online.’s next-generation identity platform meets the highest federal standards for online identity proofing and authentication, without compromising access for hard-to-identify groups.’s technology is used by almost 30MM individuals and 500 partners, including federal and state agencies, healthcare organizations, financial institutions, retailers, and nonprofits.