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Acquiring New Customers

By July 21, 2020January 12th, 2021White Paper

Acquiring New Customers

In a Time of Social Distancing

Retail Clerk with Open Sign
The pandemic is impacting every business, but not every company is responding in the same way. Some are adapting their sales and marketing strategies to build goodwill with the community and their customers. These brands are building emotional connections with their consumers during their time of need.

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Learn how you can offer personalized, special offers to the groups most impacted by shelter-in-place rules:

  • College students stuck at home with Mom and Dad
  • Senior citizens isolated from loved ones
  • Residents of locked down states
Shiloh Paul

Shiloh Paul

Shiloh Paul is a Marketing Manager at She has authored a number of articles and quantitative research studies. Her work has appeared in articles published in the Wall Street Journal, MarketWatch, Accounting Today, and various other industry newsletters. She's also published a children's book. Shiloh lives in the Northern Virginia area where she is active in local charity efforts to support pet adoption, community cleanup, and ending childhood hunger. In her spare time, she enjoys science fiction and fantasy, oxford commas, and acting. Shiloh is hard at work writing her first novel.