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Campaign Intelligence Research Study

By June 24, 2019January 12th, 2021White Paper

Campaign Intelligence

An eTail Special Report

Campaign Intelligence Research Study

A new report sponsored by for eTail Boston shows that “customer-focused ID management helps retailers increase customer engagement, satisfaction, and profitably.”

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Most retailers – even those with some digital strategy in place – do not leverage data technologies that can help them more easily understand who their customers truly are and act upon those insights consistently, across environments. Specifically, 78 percent of respondents to the survey used to inform the report say they offer group or affinity discounts, but only 58 percent of those use ID management technologies that could help them improve their personalization efforts and prevent fraud.