Campaign Intelligence Research Study

By June 24, 2019September 24th, 2020White Paper

Campaign Intelligence

An eTail Special Report

Campaign Intelligence Research Study

A new report sponsored by ID.me for eTail Boston shows that “customer-focused ID management helps retailers increase customer engagement, satisfaction, and profitably.”

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Most retailers – even those with some digital strategy in place – do not leverage data technologies that can help them more easily understand who their customers truly are and act upon those insights consistently, across environments. Specifically, 78 percent of respondents to the survey used to inform the report say they offer group or affinity discounts, but only 58 percent of those use ID management technologies that could help them improve their personalization efforts and prevent fraud.

Shiloh Paul

Shiloh Paul

Shiloh Paul is a Marketing Manager at ID.me. She has authored a number of articles and quantitative research studies. Her work has appeared in articles published in the Wall Street Journal, MarketWatch, Accounting Today, and various other industry newsletters. She's also published a children's book. Shiloh lives in the Northern Virginia area where she is active in local charity efforts to support pet adoption, community cleanup, and ending childhood hunger. In her spare time, she enjoys science fiction and fantasy, oxford commas, and acting. Shiloh is hard at work writing her first novel.