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The Power of Identity for Marketers

By June 15, 2017July 20th, 2022White Paper

The Power of Identity for Marketers

Identity Biometric Image

Exclusive discounts allow retailers to narrowly target large and influential consumer groups in marketing. Groups like the military community, teachers and educators, university students, first responders, government employees, and senior citizens all wield high purchasing power. These discounts encourage customers to complete their purchases, increase their average order value, and cause consumer groups to return to that retailer again and again.

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ID. me

ID. me simplifies how individuals prove and share their identity online.’s next-generation identity platform meets the highest federal standards for online identity proofing and authentication, without compromising access for hard-to-identify groups.’s technology is used by almost 30MM individuals and 500 partners, including federal and state agencies, healthcare organizations, financial institutions, retailers, and nonprofits.